1

Reputation for Evil – by attacking civilized regions from a nearby lair (banditry or raiding)

2

Reputation for Evil – by bullying the weak

3

Reputation for Evil – by carrying off an evil plot – basically any of the plots and plans listed in these tables – but in a spectacular and theatrical fashion.

4

Reputation for Evil – by claiming responsibility for crimes

5

Reputation for Evil – by insidious preaching

6

Reputation for Evil – by laying waste the nearby countryside as an example

7

Reputation for Evil – by shows of force (minions marching through streets or displays of magical power)

8

Reputation for Evil – by speaking against (or threatening to destroy) powerful good-aligned individuals ... who are probably not present to deny allegations or smite the villain.

9

Reputation for Evil – by telling lies about exploits elsewhere (which he may or may not actually have performed)

10

Reputation for Goodness – by faking the elimination of a community’s enemies

11

Reputation for Goodness – by shows of force (marching minions would need to be disguised as good guys – but disguising your minions as good guys is also an excellent infiltration tactic as long as they don’t screw up the imposture).

12

Reputation for Goodness – by telling lies about exploits elsewhere

13

Reputation for Goodness – by using the false or stolen identity of a person with a good reputation

14

Reputation for Goodness – through charitable acts (painful for villains, but necessary in this case)

15

Reputation for Goodness – through sanctimonious preaching or lecturing

16

Reputation for Goodness – using stolen or forged credentials, letters of reference, medals, etc.